Target Audience
    The Z-Time was aimed for kids ages 6-13. A way we were aiming for that age group is by bright colours. We not only put bright colours on the blanket but on the advertisements too. We also didn’t use big words so younger kids would be able to understand. One goal we wanted to achieve was make everything look exciting and fun. To do that we had funny pictures and colours that popped out! This is the blanket that keeps you warm and entertained!
 ~Loizza A.

PRODUCT PLACEMENT
    
The Z-time product makers thought that putting the Z-time product in Kids places would help our product selling. For our magazine ads we made for example a sports Z-time magazine and put in a kids/sports magazine. We put our billboards near kid’s favourite stores. Our commercial ads were cleverly mixed in your parents shows and kids channels. We thought if we put it in kids TV Stations and on parent’s channels when the kid puts that on their Christmas lists or birthday. So call 1-800 –17-ZTIME for your Z-Time today!
~Heather M.

SPONSORSHIP
    Z-time sponsors Meiji Sushi & G Martini Bar because we are like partners with them even thought they Make sushi and were a blanket company. We have been in toch with them for a long time. Meiji is from Winnipeg and so is our company. Z-time also sponsors Tim Horton`s because were a Canadian company and so are they and we decide to help each other out by sponsoring each other. When we met them we asked if they would like us to sponsor them so they could sponsor us back. Z-time sponsors several companys coca cola is another, pepsi and Costco. The reason why we have so many sponsors is because we are a big company and several people know our name so lots of company want us to sponsor them even lots of the big company.
~Amila H.

IMAGE AND MOOD
We are using colors that kids would really love like colors that would also catch people’s eye too. We would use bright colors, eye catching colors and other colors that would do things like that. In other words popping out colors. And the image we are trying to use is happy, horror, romantic and many others that kids could dream of. But all those appropriate for kids at the age of four. We are also aiming for textures that would catch people eye and other textures that would do many more. So every kid would be happy in their dream with different options in any world.
~Riley K.